Toyota is preparing for a new surprise in the world of SUVs, this time through a clever combination of bold sporty design and advanced hybrid technology. According to unofficial press information, the Japanese automaker is developing an all-new SUV coupe.
These new Toyota s are expected to be marketed in some global markets under the name Toyota Harrier, while potentially bearing a different name such as Toyota Venza in North America, in a direct reference to the possible return of one of the models that have been absent but are still stuck in the memory of fans of the brand.
Toyota is preparing to launch a new SUV coupe
Sport design inspired by the coupe language but in the spirit of SUV
The new model will be based on the special wheelbase used by the all-new Toyota RAV 4 2026, but with significant changes in dimensions and exterior, to appear more elegant and streamlined.
The expected dimensions indicate a length of about 4,750 mm, about 150 mm longer than a new RAV 4, with a wheelbase of about 80 mm longer compared to the current Toyota Harrier model. But the most striking element will be the sloping design of the ceiling in the style of coupe cars, which gives the car sporty features and youthful attractiveness puts it in direct competition with models such as the BMW X4 and Mercedes GLC Coupe, but at a much lower operating price and cost
Hybrid technology with multiple options for the near future
Although official details are still limited, the report notes that the new car will be available with at least two hybrid propulsion systems, including a traditional hybrid version and a plug-in Hybrid. Some speculations point to the possibility of using a 1.5-liter turbocharged gasoline engine, similar to the user in some new Toyota models in Japan, along with an auxiliary electrical system that provides flexible performance and high fuel efficiency, making this car an ideal choice for cities and long trips at the same time.
High-end cabin… balance between technology and comfort
Indoors, Toyota is expected to equip its new car with a modern interior similar to what we have seen in cars such as the new Crown , with a large central display of up to 12.9 inches or more, along with a fully digital instrument panel, the possibility of updating online software (OTA), an advanced audio system, and ambient interior lighting that enhances the atmosphere of luxury. Toyota is also expected to maintain its philosophy of delivering good materials without exaggeration, attracting technology seekers and comfort without slipping into the trap of high prices
Toyota cleverly maneuvers in the category of a new hybrid SUV coupe for those who do not want a traditional RAV4
In marketing terms, this new model represents a smart attempt by Toyota to give consumers who love RAV4 cars a more elegant and unique option. It is not a direct alternative to RAV4 and is not just an improved version of it, but a whole new option that addresses those who prefer the dynamic mathematical form and look for an extra touch of luxury. It will also use the same wheelbase and the same hybrid propulsion system gives Toyota an advantage in reducing production costs without sacrificing quality or reliability
Conclusion: Are we facing a design strike coming from Japan?
If the forecast is true and the car is unveiled in 2027 as expected, Toyota will have dealt a major blow to the market for mid-sized SUV coupes, especially with its reliance on advanced hybrid technologies and the unusual design of the company known for its province. It looks like we’re on a date with a game-changing car in the practical, luxurious and quiet car segment – is this the new Toyota Venza we’ve been waiting for, or will it come up with a completely innovative identity? Time can answer, but the first signs are very encouraging.
